Keep your launched game alive and earning month after month

Live-ops is a rhythm, not a project. Each week has the same shape: read last week's numbers, decide what to change, ship it safely, and watch the effect. The tools that make this possible are a clean analytics pipeline, remote configuration, a way to schedule and localize events, and dashboards your whole team trusts.

We start by instrumenting what matters. That means a short list of events, such as session start, level complete, purchase and ad view, with consistent names and properties. Too many events create noise. Too few leave you guessing. We agree the list with you, build the funnels, and confirm the data is correct before anyone reads a conclusion from it.

Then we build the calendar. A healthy game mixes small weekly events, larger monthly ones and a seasonal arc. Plan on 2 to 4 weeks to set up tooling and the first calendar, and after that the work becomes a steady cycle rather than a series of rescues.

A game economy is a system of sources, where currency enters, and sinks, where it leaves. When sources outrun sinks, prices stop mattering and players stop spending. We track both sides, set targets, and adjust rewards or add worthwhile things to buy. Changes are tested on a segment first, never on everyone at once.

A/B testing needs discipline. We decide the question and the success measure before the test starts, run it long enough to mean something, and report the result even when it is disappointing. A test that proves an idea wrong saves you from shipping it.

Local context matters here. Player activity shifts through the day and across the year. Ramadan changes play hours, with evenings and nights busier, and National Day and Founding Day are natural moments for themed events. Weekend patterns follow the Saudi week. We plan event timing and wording around these rhythms, and we keep themed content respectful and positive.

Analytics means personal data, so we keep it deliberate. We collect events that serve a defined purpose, avoid unnecessary identifiers, and design consent and retention to align with the Personal Data Protection Law. Where it makes sense, we host the analytics store and game backend on a cloud region inside the Kingdom, in line with the cloud rules from the Communications, Space and Technology Commission.

Responsibilities stay clear. You own the game and its design decisions. We run the pipeline, the tooling and the monitoring, and we propose events, tests and tuning each cycle. You approve what goes live. Nothing changes in production without your sign-off.

If your game was built elsewhere, we begin with an audit of the existing tracking, backend and release process, and tell you what to fix before live-ops can work. That audit usually takes 1 to 2 weeks.